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SEMA 2014 Preview: BTR to introduce 811 PS Genesis Coupe


Chicago-based Korean car tuner Blood Type Racing (BTR) recently announced that they will present a Hyundai Genesis Coupe that will deliver the flavor of underground racing to the 2014 SEMA Show in Las Vegas.

Outside, the car is finished in Candy Red along with a wide body kit that was designed for BTR by famous ‘Rocket Bunny’ body kit designer Kei Miura of Japan. It gives the car a contentious look and stance as the front fender is 40mm wider and has a bumper lip spoiler. The rear of the vehicle is fitted with a diffuser and a GT wing that provides more downforce. Moreover, the rear fenders of the vehicle are 60mm wider compared to the standard Genesis Coupe. Nineteen-inch custom 2 piece wheels from WORK decorate the wheel well and are wrapped in TOYO R888 tires. Sitting behind the wheels is a brake system from Wilwood Performance.

Inside the cockpit, Sabelt provided most of the upholstery and racing gear which included the GT-200 Fiberglass racing seats, sliders, racing harnesses and the SW-390 Racing Steering Wheel. A safety roll cage was sourced from Cusco and OLED revel gauges from Tanabe is used on the instrument binnacle.

Powering the modified Genesis Coupe is Hyundai’s 2.0-liter turbocharged inline-four engine that has been bored up to 2.2-liter and receives multiple upgrades such as: Brian Crower oversized stainless steel valves, valve guides and forged connecting rods, Cosworth 90mm bore head race gasket, Tomei Powered valve springs, GSC stage 2 cams and a retuned OEM ECU from BTR. Forced induction is provided by Intensepower’s T4 Twinscroll Top Mount Turbo Manifold and Precision’s 6266 Ball Bearing Twin Scroll Version 2. Boost control is governed by GFB’s G-Force II with a Precision Turbo’s PW46 external wastegate.

Drivetrain modifications done to the car include a Competition clutch kit and flywheel kit, Enthuspec stainless steel clutch line and a Tomei Powered Trax Advance 2 way LSD. The suspension was not forgotten as a coil-over system and cup kit from Stance was equipped as well as a Whiteline sway bars. Enthuspec provided a rigid subframe collar kit along with an adjustable sway bar end links.

“Our focus on this vehicle was to build on the impressive performance abilities of the Genesis Coupe and help the growth of the aftermarket tuner community. It’s easy to add lots of power to an engine, but we engineered all other aspects of the vehicle – cornering and handling, stopping power, and visual appearance – to compliment the massive horsepower we’re now getting from the engine. We’ve engineered a true, total package Genesis Coupe,” said Sam Lee, product manager, Blood Type Racing Inc.

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